Most workouts demand more of your time. Impulse EMS gives it back. Born out of the pace and ambition of Los Angeles, Impulse was built for people who want to perform at their best without compromising the rest of their life.
Founded by Maisy, a performance trainer with roots at SoulCycle and Barry’s Bootcamp, Impulse brings a science-driven approach to movement, helping fit fitness into your schedule instead of fighting against it.
The Why Behind the Workout
when you move with intention, everything else moves with you
I didn’t always plan to build a fitness brand. After earning my degree in Kinesiology, I followed a curiosity for movement that led me from Portland to Dubai to Los Angeles, from front desks to podiums, from student to instructor. At SoulCycle and Barry’s Bootcamp, I learned how powerfully movement can shift a person’s confidence, energy, and sense of control.
But I also saw the downside of the grind: people who wanted to feel strong but were constantly pressed for time or recovering from pushing too hard. That tension between ambition and burnout is what inspired Impulse EMS.
Today, I help clients reclaim strength on their own terms, through training that’s as smart as it is intense and as efficient as it is effective. My goal is to make movement feel accessible, elevated, and sustainable for every season of your life.
